Every load offer you take or pass either makes your month or breaks it. Run It exists because most owner-operators are making that call off a gut feeling and a rate per mile that doesn't account for what the truck actually costs to operate that day.
Here's what it actually does: you type in the rate, the miles, and any deadhead. Run It pulls your real cost profile — fuel at your actual MPG, fixed costs spread across your typical monthly miles, maintenance reserve, insurance, everything you've already told Shield about your operation — and gives you one of two verdicts: TAKE IT or PASS IT.
No spreadsheet. No mental math while a dispatcher is waiting on your answer. The same calculation engine (computeLoadEconomics()) runs identically whether you're in Run It, Profit Pilot, or Negotiator, so the number you see is never inconsistent between screens.
Why it matters: the average owner-operator glosses over deadhead, factoring fees, and the real cost of idle time between loads. Run It doesn't let you skip that math — it's already baked into the verdict before you see it.
Where it connects: if a load looks good but you want to compare it against two other offers before committing, Run It feeds into the Compare Tray — save up to 5 loads, look at them side by side, then Start Trip on the winner. Nothing gets logged as a permanent record until you actually commit. Run a hundred loads a day if you want; only the ones you start become part of your business history.
Run It is the fastest gut-check in the platform, and it's built to be used at the load board, not after the fact.
Read the Research
Deep-dive white papers on CPM blindness, rate psychology, fleet risk, and the financial OS built from 25 years in the seat.
Browse Research →Run Your Numbers Before You Say Yes
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